Government Moves To Regulate Digital Content, Streaming With New Rules

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The government’s new rules to regulate digital content and streaming platforms will include a strict oversight mechanism involving several ministries and a code of ethics that bans content affecting “the sovereignty and integrity of India” and that which threatens national security. The Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021 prescribes, […]

The benefits of Learning on Demand

The benefits of Learning on Demand

Running a business, any business, is incredibly hard. In this economic climate almost, every business has to learn to do more with less, or, at least, squeeze the most from the precious resources they do have. When margins between success and failure are so tight, we all need every bit of help we can get […]

Why Branding Is Crucial For A Successful Campaign

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Branding is a critical aspect of any business and certainly when it comes to marketing. But what a lot of people don’t realize, is just how directly something like branding can actually affect things like email marketing. How can your brand possible affect your ability to get people to sign up for a mailing list? […]

The Social Power of an Email List

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Email marketing is one of the most powerful and essential forms of internet marketing available. Slowly, it is being recognized as this as more and more bloggers shout about the power of email marketing. But while it’s true that more people are waking up to the potential of list building, it’s also true that many […]

Best Ways to Increase Website Traffic

Dramatically Increase Traffic to Your Website Businesses of all sizes are continually looking for ways to increase traffic to their websites. Fortunately, there are many ways, both paid and free, that a business can gain more customers and see a marked increase in traffic to their site. Here are the best methods for increasing traffic […]

Should I use a Pop form ?

Should You Use a Pop-Over? A pop-over is a window that opens up over the top of a website. In that regard it’s similar to a ‘pop-up’, except this message appears inside the browser rather than as a separate window. While pop-ups are generally frowned upon these days, pop-overs are currently all the rage – […]

4 Reasons to Consider Paid Advertising

4 Reasons Why You Should Consider Utilising Paid Advertising When it comes to driving more traffic to your website, there are several strategies that you can employ that won’t cost you the earth. From SEO and social media to emails and contests, you can essentially gain enough traffic from these free methods to make the […]

Using Social Media to Boost Website Traffic

Social media has become an essential part of our lives, which makes it one of the most powerful marketing and advertising tools for businesses of all size. If you want to upgrade and extend your business, social media can help drive more traffic to your site. Here are the best tips for using social media […]

5 Ways to Boost Your Social Media Traffic Immediately

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Boost Social Media Traffic Building web traffic through your social media platforms is a lot like a city planner knowing how to get traffic in and out of a city efficiently. Getting people to your website through engagement on social media can be tricky, especially if you have a limited budget and are already trying […]

AI in Marketing

Artificial Intelligence in Marketing. Artificial intelligence marketing (AI Marketing) is a way of using customer data and AI to realise beforehand your customer’s next move and improve the customer experience. The evolution of data and analytic solutions have made it possible for marketers to see a more detailed picture of their target customers persona than […]