Writing a blog post is not always easy but, it is always worth it. Writing content can be a lot of work so take your time. Have patience because your effort will be worth it in the end.
Writing a blog post takes more than just sitting down and hammering words out in a stream of collective thoughts. It takes careful planning, research, and some writing know-how to produce high-quality, engaging content that will be shared and read in volume. If you are looking to up your content marketing activity, I have assembled five tips to help you write engaging content for your audience.
First, you must know the desired outcome required from your created content; you will want your readers to act, subscribe, visit your website, high street store, or even buy now. Your content is the catalyst for the outcome.
You should never put your call to action before the entertainment of your audience. You must keep your audience happy and coming back for more of your content. Maintaining and growing your audience is fundamental to your success. After all, you will leverage your subscriber base of readers for sales and marketing moving forward.
1. Perform exhaustive research. around the niche topic of your potential content.
Do your research in preparation and know your subject matter to the best of your ability.
It’s easy to rush in excited to create your content. But, without careful research, will your creation be worthy of sharing on social media?
Know your stuff, you’re the expert in your niche, and your blog post is the ideal platforms to prove it. Showcase your skills, expertise, and knowledge in the words of your writing. You aim to shine like a beacon and avoid looking like a dick! You will lose your audience if your content stinks!!
2. Know what keyword phrases you will be targeting.
Before you write your first words, you need to know your target keywords and key phrases. These will be essential to achieve traffic to your post from your keyword rank in the search engine. Basic SEO would dictate that you must use those keywords in the title, body copy, and website. You can make your content as targeted and informative as possible.
Google will interpret that you’re writing about that keyword phrase by looking at all the surrounding links linking to that topic. Therefore, it is crucial that you include those phrases you selected in your headline to get more targeted traffic to your blog posts.
By including those targeted keywords in your headline, body copy, and other parts of your website, you are telling Google that you are a reliable and knowledgeable source about that specific topic.
Google trusts that you know your business and that you have trustworthy sources.
It is the absolute bare minimum you should have in mind when creating content. Your blog post needs to be clear about who you are, what you do, and how you can help your audience.
3. Start by planning your blog post before you start drafting.
Before you start writing, plan out your content, you must already know.
- What are you going to write about?
- Who is your audience?
- What do they care about?
- What do you want to say?
- How are you going to say it?
- What format will you post take? Audio, Video or Written
These are some of the many questions you should be asking yourself and it is essential you know as much as possible before you dive in.
3. Drafting your content.
I grab a pen and paper and start drafting headline ideas. Spend some time creating an attention-grabbing headline. High-quality headlines grab the reader and pull them into your article without overwhelming them. Try to use a combination of actionable words inside the first six to eight words of the post to attract the attention of potential users.
Next comes the outline of the blog. I start with some ideas around the introduction to the blog, the teaser of the coming content or the question my blog will answer. I do enjoy putting salt into the wound. Stimulating any frustrations, the reader has over a particular pain point that my post will address.
Next, I break down sections of the blog, forming as many topic ideas for the content sections as I want. I then identify keywords and create the summary highlights that I will later turn into detailed content.
I write a section and then leave it for a day or two and then come back to it. Write a second section and leave it for another day or two and then come back to it.
Do this for the few three posts on your site. It’s a solid idea to structure high-quality blog posts aimed at your audience and stand out from the pack.
Finally, I will create some calls to action and put them to one side. Your calls to action must fit in at the end of the content. A bit more thought than just a ‘buy now’ link… *yuk*.
TIP: Be sure to link back to other pieces of content within your post. The content can link to your website or your other blogs posts. By creating these links, the reader can learn more about the topic or complete further action from the links inside your content. Without the backlinks, related posts will be missed by your audience.
5. Edit, proofread, edit! A well-written post is a must for quality.
Good writing is just as important as good content. To create a well-written blog post, edit, proofread edit. It’s easy to get caught up in the excitement in the creative moment and forget to proofread. Just when you think you have finished, go back, and edit it again.
Free tools like Grammarly and Microsoft Word will quickly uncover a lot of grammatical errors and unclear directions, Grammarly is useful when you want to keep a consistent tone throughout your writing.
I like to stand up and read my posts allowed. It helps me check the flow and readability of my content. If I stop’n’start too much or stumble over my words, then I look to make final changes to maintain readability.
Using good formatting encourages your audience to program their brain to read and process your content more clearly. A blog post without any formatting is difficult for the reader to scan. Use numbers, bullet points, indentation, use tables, and bolding as ways to highlight and guide the reader through your created content.
So, you have created your masterpiece, what’s next?
Readers! If you have no one to learn, admire or digest your creation, then was there any point in creating it other than therapy? You need people to read your content. If you don’t already have a subscriber list, then you will need to do some work to get readers eyes on your content.
Your content will be shared on social media much more than once. The timing of your post and the amount you share your writing will affect how your social media audience will spread the content and what you want to accomplish overall.
If you want to get more eyeballs on your post (you know, click more and more social media sharing). Tell your followers where to find new content and share your link everywhere within relevancy. You can even add it to your social media bio, so readers know what to expect.
Getting eyes on your content.
A great piece of software to help is Missinglettr. It helps you grow your own social media presence the smart way. I use it to put my creation in front of others who share it on their social media, with some outstanding results.
You can also email links to friends, colleagues and your contact list.
Getting help with your content.
Writing can be a challenge at first, but stick with it, I can help, contact me through my website www.createdcontent.co.uk