Customer Personas Can Transform SEO, PPC and Content Marketing

Customer Personas

Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing. Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend. Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for […]

Is Content Marketing the Right Choice for My Business?


  “Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions […]

Social Media Content Ideas: A Perpetual Idea System


LEARN MORE NOW Struggling to come up with social media content? Looking for a process to fuel your content creation? In this article, you’ll discover a repeatable system you can use to develop a pipeline of content ideas that never ends and a four-part system to create headlines that will guide content creation for multiple […]